We created an immersive, visually-led navigation and content architecture that reflects the tactile richness of in-store browsing, while staying scalable, flexible, and conversion-focused. We introduced a full-screen category navigation system, allowing users to explore the depth of SPACE's offering through rich, editorial-style visuals. Rather than relying on traditional dropdowns, categories are experienced like curated galleries, letting the product speak for itself.

Each product detail page was designed to balance e-commerce best practices with a storytelling layer. We expanded content areas to include: Detailed specifications, Designer profiles, Related editorial content from Space’s own publication, More Space. This deepens product context and reinforces Space’s authority in the design world.Resilience & Performance

Launched in 2022, the platform continues to be the brand’s digital cornerstone, evolving with seasonal campaigns and new collections—all without compromising performance or design integrity. The system was built to flex with content, making the most of modular, reusable design patterns.

Unexpected Extensions
We translated the design ethos into Klaviyo email templates, building a self-service content system that allowed the SPACE team to launch campaigns without external design support. The result? Brand consistency across touchpoints and faster speed to market.

This project marked a personal shift: a moment where I learned to push for design integrity even under commercial constraints. It taught me that premium design is not about making things look good—it's about making every detail work hard. It’s this blend of craft and clarity I now bring into every project.

Webby Awards 2022 – People's Voice Winner
Webby Awards 2022 – Honoree: Best Mobile Visual Design – Function