User Interface
UX Writing
User Workshops
Overview
Shopping for a wedding gown is emotional, aspirational—and, when done online, often overwhelming. For KYHA, a luxury bridal and eveningwear label known for bold silhouettes and elevated tailoring, their website needed to do more than just sell dresses. It had to build trust, support decision-making, and elevate their distinct art direction in a way that felt seamless and refined.
Launched in parallel with a new brand identity by Motherbird, the KYHA website redefines what digital elegance means in bridal retail. My approach was built on a simple principle: do less, do better—stripping away excess to let the imagery, craftsmanship, and customization features shine.
Process
The hero of this redesign is its restraint. With sharp transitions, clean layouts, and subtle micro-interactions, we created a space where editorial photography and user confidence could coexist. The result: a fluid, elevated experience that supports every step of the bride’s journey, from wishlist to final fit.
Custom gowns come with complexity. We simplified it. On the PDP, customers can easily add high-value upgrades, like belts, hand loops, or extended trains—via elegant checkbox interactions. This modular UI turns product tailoring into a seamless upsell, increasing cart value without cognitive load.
The product logic was intricate: gowns with variable sizes, colorways, rush production lead times, and accessories. We met this challenge by creating a custom shipment calculator that dynamically calculates rush fees based on delivery dates—solving a major user pain point with clarity and grace.
Our wishlist functionality goes beyond a standard save-for-later. Brides can curate custom gowns, save inspiration, and share these with their stylists ahead of appointments, turning an online feature into a real-world asset, and making the first in-store session feel personalized and productive.
Credits
Completed at WeAreDigital alongside: Oscar Strangio (DotDev)